9/11/2023 0 Comments Spotify unwrapped![]() ![]() He seizes the day with a ‘silly happy chill’, embraces the night with some ‘soft, feel-good’ music guilty pleasure remains Get It On by T.Rex. Quite a maverick in taste, while everyone bathes in mainstream, Lankester passionately frolics in the side stream. Top songs: Get it on, Let’s Go Round, Love Train Top artists: Adele Roberts, Earth, Wind and Fire, AC/DC Minutes spent: 21,623Īnother top fan in the list, Lankester has successfully schemed to make his audio playbook look cooler this year with a massive devotion of 21,623 minutes to music. ![]() *Wait, 178 times? Well, the month of June was a specific mood for the Livewire top guy*Ĭharles Lankester EVP, global reputation & risk management practice, Ruder Finn His funky taste is amplified other favourites like Stay With Me (Timberlake, Pharrell and Calvin Harris), and Dua Lipa’s Fever. He has Spotify-ed more than 87% of other listeners in Australia and redefines obsessive looping with Cold Heart (PNAU) played 178 times, the most listens happened on June 14, 2022. Livewire CEO tops this list with a whopping 40,353 minutes of music in 365 days. Top songs: Cold Heart, Stay with me, Fever Top artists: Dua Lipa Minutes spent: 40,353 Indy Khabra Co-founder and chief executive officer, Livewire Wistful, slow-motion styles with Thai-inflected tunes of the 60s and 70s are her idea of tonal melodies -proudest achievement includes a top 0.5% listeners' ranking for this Texan band. When Tow is not smashing it at Virtue’s campaigns, she’s either grooving to Khruangbin or getting an unhealthy dose of anime. ![]() Head of strategy, Virtue APAC Top songs: Jiggle jiggle, First class, How long do I have to wait for you Top artists: Khruangbin, The Black Keys, Frank Ocean Minutes spent: 28,185 Why stick with one artist when there are hundreds of gems to be found? ![]() 12,846 minutes of emotional musical melodies and beats -no surprise that Buiring is an ‘adventurer’ in his audio taste. There is no factual inaccuracy in the statement that Bart Buiring had a key role in helping German artist Robin Schulz break into Spotify’s ‘One Billion Streams Club’. Top songs: Wicked game, Running, Hold on to the light-Remode Top artists: Robin Schulz, Swedish House Mafia, Y.V.E 48 Minutes spent: 12,846 His audio day starts as ‘confident’, goes into ‘empowering’, and ends on a ‘positive healing’ note -let’s just say, Jan-Paul Jeffery exerts a seriously rich musical taste.īart Buiring Chief sales and marketing officer, APAC, Marriott International The boss man himself is a bit of a ‘replayer’ -he looped in 6,501 minutes this year listening to 829 artists, clearly a fan who goes through several music personality changes in a day. No one truly knows you till they’ve seen your Spotify Wrapped. Top songs: Lack of love (radio mix), Love is not enough (original mix), Gratitude (extended mix) Top artists: Rufus Du Sol, Adonis, Above & Beyond Minutes spent: 6,501 Wrapped got us hooked -we had to turn to industry players to share their years’ top music choices. And in the current world of terrifying data collection headlines, this year-end stat is truly a crown jewel of flexing one’s musical personality.Īs the leading, nuanced voice in the marcomms industry, Campaign Asia-Pacific dips it’s tippy toes in viral trends that have more substance. Let’s say, nothing announces the end-of-the-year as Spotify’s annual music vibe check (not even the barrage of 'let's circle back in January 2023 emails.')įor the uninitiated, Wrapped is a marketing campaign that keeps on giving-a personalised breakdown of what the users listened to, their top songs/artists/genres/podcasts are for the year-morphing a marketing campaign into a fan-first paradoxical image of self-reflection. While time-honoured competitors like Apple Music have tried to do something similar with ‘Replay’, it isn’t the same or as comprehensive and captivating. What started as a humble marketing campaign ‘Year in Music’ in 2015, a feature for users to look back at their 365 days via songs became an instant hit only in 2017 when Spotify re-purposed and repackaged it into the current colourful, jazzy graphic release. ‘Tis the season-no, not Christmas or Twitter’s Met Gala but for the Spotify’s annual psych analysis or the Wrapped receipts to be handed out-marking the end of a year’s worth of careful audio personality curation for some. ![]()
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